Specsavers Project Makeover
Whippet has helped Specsavers undergo a nationwide refresh of their in store point of sales. It has been a particularly large scale operation involving many hands from Whippet and quite a few stakeholders within Specsavers.
The overall job was to update the current in store POS with the general feeling that it was becoming old and there was a need to stand out from competitors.
So we Injected the in store experience with more emphasis on premium quality products and service. The Specsavers visual identity guidelines were used as a framework or a foundation which we built upon and expanded.
My role throughout the course of the project included design, mood boarding, colour exploration and retouching.
The overall job was to update the current in store POS with the general feeling that it was becoming old and there was a need to stand out from competitors.
So we Injected the in store experience with more emphasis on premium quality products and service. The Specsavers visual identity guidelines were used as a framework or a foundation which we built upon and expanded.
My role throughout the course of the project included design, mood boarding, colour exploration and retouching.
Client: Specsavers
Designed at: Whippet
My role: Graphic Designer
My role: Graphic Designer
